Bespoke Bartending Courses 
The hospitality industry is one where attention to detail and customer satisfaction are paramount. To succeed, it’s essential to address the common challenges that can impact the quality of service. Below, we discuss some of these challenges and propose solutions to ensure your venue stands out for all the right reasons.
Customer Service: The Face of Your Venue
Customer service is the first and most lasting impression a venue can make. It begins at the meet and greet—the moment a guest steps through your doors. This first interaction should always be warm, pleasant, and most importantly, genuine. From that point on, every interaction—whether with the waiter at the table or the bartender mixing drinks—should reflect a commitment to going above and beyond for the customer, every single time.
At Zest, we understand the importance of impeccable customer service, which is why we offer bespoke training courses designed to elevate your team’s ability to deliver exceptional experiences. Our courses emphasise seeing the experience through the customer’s eyes. From the moment they enter, consider every detail: Is the greeting friendly? Does the venue smell inviting? Is the music at an appropriate volume? When they reach their table, is it clean and free of remnants from previous guests? Even the state of the toilets can shape a guest’s overall impression of your venue. Every element contributes to the customer’s experience, and attention to these details can set your venue apart.
Staffing: The Heart of Service
Staffing is one of the biggest challenges in the hospitality sector. You may struggle with either a shortage of staff or an excess, but the key issue is finding individuals who are genuinely passionate about the job. This is where training and investment in your staff become crucial. When employees feel valued—when they see that the management is going the extra mile for them—they are more likely to reciprocate with loyalty and hard work.
At Zest, we provide tailored training programmes that help your staff not only develop their skills but also feel truly valued as part of your team. Management plays a vital role in this process by leading by example. They should work alongside their team, identify weaknesses, and support staff in improving their skills. While it may not always be possible to find the perfect staff members, with the right approach, you can cultivate the best out of the team you have.
Preparation: The Foundation of Success
Preparation is the backbone of a successful venue. The saying, “Failing to prepare is preparing to fail,” has never been more relevant. Many venues fall short because they overlook the basics. Preparation starts with the smallest details: ensuring fridges are stocked, ice wells are filled, syrups and cordials are ready, and the bar counter is clean and organised. Spirits should be topped up, garnishes prepared, and floors cleaned. The list is endless, but it’s essential to have a clear routine in place for both opening and closing shifts. Never assume that the next person on shift will handle these tasks—everyone should take responsibility to ensure the venue is always at its best.
To help you establish these critical routines, Zest offers bespoke training that focuses on the essentials of venue preparation. Our goal is to ensure your team is well-prepared to meet the high standards expected in the industry.
Product Knowledge: Elevating the Experience
Understanding the workings of your bar, including where everything is located, is just the beginning. In-depth knowledge of your products is equally important. Staff should know not just what products are available, but also how to sell and upsell them. What makes one gin or vodka superior to another? When a customer orders a gin and tonic, don’t just assume they want the standard option. Engage with them, ask about their preferences, and suggest different types or brands. However, to do this effectively, your staff must know what differentiates each option, which tonic complements which gin, and why certain combinations may come at a premium price. Upselling not only increases profits but also enhances the customer experience, leaving them more satisfied and more likely to return.
Zest’s training courses include a deep dive into product knowledge, ensuring that your staff are not just bartenders, but experts who can elevate the customer experience through informed recommendations and upselling techniques.